Betabrand
As Head Designer, I led the Betabrand design team in the design and development of product from 2015-2018. We pioneered crowdsourced design—bringing our customer along with us through the process of design ideation to create products specifically geared towards them.
I was instrumental in the development and growth of new categories for the business, including launching their sweater, bag and shoe lines.
Sweaters
Outerwear/Hoodies
Tops
Dresses
Bottoms
Accessories
Footwear
All footwear was designed, developed and sold using 3D renders and technology.
Bags
All bags were designed, developed and sold using 3D renders and technology.
Menswear
